Springfield, Mo. — The Springfield Operations of the Journal Broadcast Group announced today that The New 106.7 The River began operations at noon on October 1, 2009. In making the change, 106.7 moves from a “Hard Rock” station to a “Variety” format. The format change is designed to appeal to listeners who want a wide range of music genres and artists without annoying DJ chatter and many interruptions. The best hits from the past five decades will be featured, artists ranging from John Mayer to Madonna to Styx, Springsteen to Cher to 3-Doors Down, Abba to Bob Seger to Kellie Clarkson, Chicago to Nickelback to The Beatles. A question many listeners will have is, “What Will They Play Next?”
Valorie Knight, operations manager for the Springfield Operations five-station cluster is the new program director for The New 106.7 The River. Simon Nytes, previously the program director for KZRQ-FM 106.7, assumed Knight’s former duties as program director of sister station KSPW Power 96.5.
In making the announcement, Springfield Operations Vice President and General Manager Rex Hansen said, “With a library of more than 2,000 songs, The New 106.7 The River now provides REAL music variety unlike any other station in the market. We’re confident listeners and advertisers will appreciate and enjoy the variety offered on the station.”
Knight added, “We’re really excited about the new format. It’s new to our area, and we’re thrilled that we’re able to bring it to our community. We know it’s going to be a big ‘hit’ with listeners and advertisers.”
The New 106.7 The River is one of five radio stations in Springfield owned by Journal Broadcast Group.
About Journal Broadcast Group
Journal Broadcast Group owns and operates 33 radio stations and 13 television stations in 12 states and operates an additional television station under a local marketing agreement. Headquartered in Milwaukee, Wisconsin, it is the broadcast business of Journal Communications Inc., a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services.