Milwaukee, Wis. – The Journal Broadcast Group today announced the “2008 Red, White and Blue Election Initiative.” This campaign commits each of the company’s television news operations and radio news/talk formatted stations to significant election coverage in the 30 days leading up to the November 4, 2008 general election. Doug Kiel, President, Journal Communications Inc. and Vice Chairman and CEO, Journal Broadcast Group, made the announcement.
“Our stations are always committed to providing comprehensive, high-quality news coverage of important local stories. This year we renew our initiative to provide viewers and listeners in each of our markets with the best we have to offer in election coverage,” said Kiel.
The Journal Broadcast Group’s “2008 Red, White and Blue Election Initiative” on television newscasts and news/talk radio stations includes:
• A minimum of five minutes of news coverage daily, Monday through Friday, in the 30 days prior to the general election. This coverage will be broadcast in the afternoon and late evening newscasts on television and in high listener time periods on radio.
• The coverage will be focused on candidates running for office in federal, state and significant local elections.
• Coverage will consist of interviews, profiles and viewers’ questions.
• Debates will be offered where appropriate.
• Stations will run public service announcements encouraging viewers to get out and vote.
Stations participating the Journal Broadcast Group’s “2008 Red, White and Blue Election Initiative” are:
KIVI-TV and KSAW-LP, Boise and Twin Falls, Idaho
WFTX-TV, Fort Myers/Naples, Fla.
WGBA-TV, Green Bay, Wis.
WSYM-TV, Lansing, Mich.
KTNV-TV, Las Vegas, Nev.
WTMJ-TV, Milwaukee, Wis.
WTMJ-AM, Milwaukee, Wis.
KMTV, Omaha, Neb.
KMIR-TV, Palm Springs, Calif.
KTTS-AM, KSGF-AM/FM, Springfield, Mo.
KGUN-TV, Tucson, Ariz.
KQTH-FM, Tucson, Ariz.
KFAQ-AM, Tulsa, Okla.
KFDI-AM and KFTI-FM, Wichita, Kan.
This initiative is scheduled to kick off in early October, 2008.
Journal Broadcast Group owns and operates 35 radio stations and 11 television stations in 12 states and operates an additional television station under a local marketing agreement. The broadcast business of Journal Communications Inc., Journal Broadcast Group is headquartered in Milwaukee, Wisconsin. Journal Communications is a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services.
Forward-looking Statements
This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of Journal Communications’ most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission.