Jim Thomas
Vice President, Marketing, Programming and Interactive Media
Jim Thomas is the vice president – marketing, programming and interactive media for the Journal Broadcast Group, Inc. In this role, he creates new local television program projects, establishes marketing strategy for new and existing programming and newscasts, schedules the company’s television programming across the group and develops revenue-producing projects focused cross-platform media opportunities.
Thomas joined the Journal Broadcast Group in March of 1993 as manager of advertising and promotion for WTMJ-TV. He was named manager of marketing and programming for TODAY’S TMJ4 in September of 1994. In May of 1996 he was promoted to vice president – marketing for the Broadcast Group. In December of 2003 he was promoted to vice president – marketing and programming for the Broadcast Group.
Before joining the Journal Broadcast Group, Thomas was the advertising and promotion manager at WOOD-TV in Grand Rapids, Mich., where he also supervised the marketing and promotion of WOTV in Battle Creek, Mich. Earlier in his career, he worked in the marketing and promotion departments at WTAE-TV in Pittsburgh, Pa., WISN-TV in Milwaukee, WPSX-TV in University Park, Pa., and WXEX-TV in Richmond, Va.
Thomas is a graduate of The Pennsylvania State University.